Project Plan

Name of Enterprise

Urbanize It

Student Names

Leonard Onikoyi – Project Manager, Logo Branding/ Financial Manager

Shuhel Ahmed – Branding designer & Marketing Manager

Summary of Enterprise

The purpose of our enterprise is to sell specially designed t-shirts. The name of our t-shirt is called ‘Urbanize it’. This will be the name of our brand as well as the company. The reason why we decided on this business plan is because we want to expose and promote a t-shirt brand that we feel can offer something different and unique. The designs of the t-shirts will be urban and street style with a little bit of a techno and funk vibe added to it. The name of our brand will be the main logo as well the catalyst of what we are trying to promote and sell.

Measurable aims of Enterprise

Self Promotion of t-shirts – Online exposure via social networking sites like Facebook and Myspace.

Sell initially 12 t-shirts – Consisting of 3 three different designs. Male/female/Unisex and will amount to 4 t-shirts between the genders.

Keep within the minimum budget and try and reach maximum profit from sales.

Target Market

Our consumer target age will be between 16 to 30 years old. Specifically focusing on people from a student background as well as people who have interest in urban, grime, hip-hop and R&B music as well as art in the form of graffiti.

Promotion Strategy and Partnership

For promotion strategy we intend to promote our brand and product online through social networking sites such as Facebook and Myspace. We will also be promoting and selling the t-shirts through bidding websites like Ebay. This will give us plenty of exposure since the Internet is a valuable and resourceful outlet for a more quicker and widespread awareness.

Budget

The minimum budget for our t-shirts will be £100 and the maximum £200.

The budget will be spent on acquiring the necessary tools and materials to create the t-shirts. Here is the list below of what we will need and how much it will cost.

Exit Strategy / Risk Management

The worst-case scenario is that we may not be able to shift and sell the t-shirts. And if we do manage to sell the t-shirts then there is a high possibility that we may not make a profit considering the fragile economic climate. If that happens where we are unable to make profit or sell the t-shirts within the time we have then its something we can continue within our own independent time, outside of the university and the actual assignment itself.

Chosen Idea

For my E&E Project, I decided to work partnership with Shuhel Amhed and myself, on designing and marketing T-shirts for sell. The Name of the our brand is called "Urbanize it!" which will be our offical trademark for our product.

Enterprise & Enterpreneurship Day

Project Brief E&E

Unit Introduction

In the Level 1 and Level 2 units of Enterprise and Entrepreneurship, we have focused on: -       spotting opportunities, -       generating ideas and turning them into wealth creating opportunities -       developing market insight and communication as key components of creative entrepreneurial endeavour. Now, in Level 3, attention turns to ‘making things happen’. This means taking a holistic view of creative entrepreneurial endeavour and the many factors that need to be organised and managed for successful creative enterprise. A key feature of the Level 3 unit will be to give you the opportunity to experience, as closely as possible, the ‘reality’ of entrepreneurial endeavour and the entrepreneurial way of life, deploying the entrepreneurial attributes, skills and behaviours cultivated during the previous two units. These include: -       emotional intelligence, persistence, adaptability, resilience to failure; -     the ability to make decisions and take calculated risks; -       persuasive communication, particularly intelligent use of evidence, both financial and market related, in support of ideas; -       confidence to cross boundaries into unfamiliar worlds to get the resources you need to make things happen.  Through a mixture of lectures, talks by visiting experts, practical workshops, discussions and seminars, you will extend and consolidate your entrepreneurial knowledge and skill, and put it into practice via the unit project. The project will set a creative entrepreneurial challenge that reflects the complexity, buzz, highs and lows of the real entrepreneurial experience and way of life. On successful completion of the unit, you should feel confident in describing yourself as a creative entrepreneur. This means you will have learnt to: -       Identify and understand relationships between the key elements which need to be considered, prioritised and managed to bring an idea to market, notably product or service; target market audience; people; resources (financial and physical); -       Manage complexity, making judgements and decisions with incomplete data; -       Build and utilise networks purposefully; -       Conduct research, build evidence and construct a convincing case in support of an idea; -       Plan the steps required to establish an entrepreneurial enterprise; -       Communicate an idea, product/service concept and/or business case persuasively to a diverse range of audiences.

Project Brief	In the Level 3 project, you will come up with a business idea and carry out an enterprise.  The enterprise can be based on a hobby / interest, based on a business opportunity you have stumbled upon or related to your course. There has to be actual trade- money switching hands or procurement agreement (/contract) signed- before summative assessment You are responsible for making sure you have the appropriate licenses, that your enterprise is legal, morally acceptable and in line with college regulations. Any monetary investments need to be discussed with a tutor and an exit strategy devised. You will choose whether to work on your own or in a group, and whether to work with members of your own discipline or potentially to bring more varied expertise into the project by collaborating with people from different subject areas. You may choose to collaborate with someone outside of Ravensbourne. There will be some suggestions of types of ventures you could pursue on Moodle (these have been supplied by your main tutors). You will come up with an initial project plan including budget and action plan (Gantt chart) that will be handed in by the 28th of April. Throughout the unit you will be using your online learning (b)log to describe your research and learning, covering the process of launching your business including acquisition of skills, contacts and other resources. At the end of the unit you will analyse and review the project’s outcome and result in financial and other terms (we encourage using the ‘triple bottom line’ model). You are expected to analyse why there may be disparity between your initial forecast and the actual results and to tell us what lessons have been learned.  There will be a template on Moodle to use as a guide for writing the project plan and the end report. AS mentioned above, each student will keep an online learning log and is required to submit a report and analysis of the learning journey (see below under assessable elements). Examples of what you should record in your learning (b)log: -       Any interesting material you stumble upon which has to do with your enterprise or topics covered in E&E -       Lecture notes -       Notes from independent learning on the VLE (Moodle) -       Research: findings along with critical evaluation of sources and methods used -       Motivation for or reasoning behind decisions made throughout the process -       Feedback: from friends, tutors, customers or whoever -       Visual: Sketches, storyboards, visualization of ideas, photographs of your progress -         Be aware of IP (copyright) and plagiarism. Do not cut and paste text into your blog other than as short citations clearly marked as such and make sure to reference where text and images are taken from. If using online material, there is generally no need to republish the material: instead write a description/summary and link to the original page. We are working in compliance with the institution's group working policy. Guidelines for how to manage group work can be found on Moodle.
Teaching and Learning Strategies and E-Learning	Values, attitudes, knowledge and skills are gained primarily through lectures, seminars, tutorials, practical workshops, and self directed study as well as project based learning. The project will however be the main vehicle for knowledge and understanding, giving you an intensive and an ‘as close to real as possible’ experience of entrepreneurial endeavour. Visiting speakers, including entrepreneurs, are deployed both to inspire and relate your learning to the real world. Traditional modes of delivery are supported by the VLE. Changes to curriculum are live fed and there are resources, forums and areas in which to upload work online through Moodle. For project updates you are required to regularly check your emails and unit specific content in Moodle.
Learning Outcomes	In order to pass this unit, students must demonstrate the following learning outcomes have been achieved: A1 Demonstrate awareness and understanding of the key characteristics of entrepreneurial endeavour and the entrepreneurial way of life B1 Demonstrate an ‘I can’ attitude that facilitates exploration of uncharted territory, overcoming obstacles and learning from failures to make a project work C1 Demonstrate ability to identify and overcome issues inherent in working with people with different mental models and knowledge sets C2 Demonstrate ability to identify and analyse strategic and market factors and synthesise data to develop viable solutions E1 Demonstrate the ability to communicate an entrepreneurial idea, or complex data, simply and persuasively, using appropriate media E2 Develop an action plan in support of development or realisation of entrepreneurial endeavour D1 Identify, build and use professional networks in support of a proposition
Assessment Criteria	Ability to identify the key elements in entrepreneurial endeavour and apply the attitudes, skills and behaviours of entrepreneurial people (A1, B1, D1) Ability to identify and develop appropriate strategies for dealing with key issues inherent in working and communicating effectively with diverse stakeholders who may have different mental models and knowledge sets (C1, D1, E1) Evidence of capacity to think strategically, gather strategic and market intelligence from a wide range of sources and synthesise data to develop viable propositions/solutions (C2) Evidence of ability to identify, build and utilise professional networks (D1) Ability to develop a comprehensive action plan in support of entrepreneurial endeavour (E2)
Assessable Elements and Submission Requirements	Assessable Elements Percentage of Final Grade Project 100% Students are required to keep an online learning log or blog throughout the project. For all submissions: All hand-ins need to be uploadable to Moodle for assessment. Therefore students MUST keep back up of all their work on external media until it has been marked – just in case there are problems. Please note that conduct and engagement in organised activities are noted and may be taken into consideration in the assessment.   If you are unable to make it to a session, please let us know by e-mailing Carole Mallett carole.mallett@rave.ac.uk AND Sarah Mark s.mark@rave.ac.uk Formative assessment You will discuss your project plan with a tutor and/or visiting entrepreneur. Feedback received should be added by the student to his/her learning log or blog. Summative assessment Report on enterprise, discussion with tutor. Upload project report to Moodle. Peer assessment. For further details and guidance, students are directed to Moodle.
Key Dates	Students are required to regularly check Moodle and e-mail for live updates and changes to curriculum and schedule. 19th of April 1.30-4: Introduction to unit and project T.B.C:  Seminars on FREELANCING including: budgeting, finding work, contracts. Visiting entrepreneur/ freelancers. 28th of April: Deadline for project plan hand-in 10th of May 9.30-12, 1.30-4: Consumer Behavior, Negotiation Tactics, Securing investment, Business Strategy 17th of May 9.30-12, 1.30-4 Formative Assessments/Tutorials 10th of June 9.30-12, 1.30-4 Summative Assessments/Tutorials 13th June Deadline final submissions of project report